A Step-By-Step Guide to Niche Marketing

By David Lim

Niche marketing can be defined as marketing to a subset of a larger market segment. Although the market size will not be very big, the needs of such a market will have the advantage of being much more focused.

Online, niche marketing usually refers to the technique of entering a niche market in which the search engine competition is low compared to the potential or profitability of the market. Usually, you will go about it in this way:

* Identify keywords that has the most potential in terms of either Adsense revenue or product sales or both.

* Build a website or blog for Adsense revenue or revenue from other ad networks. You can also aim to sell your own or affiliate products.

* Optimize your blog posts, or website pages, for your targeted keywords.

* Get other websites and blogs to link to your website using the usual link building techniques like link exchanges, article submissions, directory submissions, etc.

* Just continue building backlinks using the previous techniques until your website or blog is ranked in the position that you want in Google.

There are many variations of the above steps as they will depend on your strengths, your long term goals and the topic of the website or blog in question. What is listed above are the normal steps carried out.


The only thing that I think you really must pay for is your web hosting and your domain name. A web hosting account that allows multiple domains goes for about $10 a month. A domain name costs about $10 a year, or less than $1 per month.

There are other services you might want to consider spending money on as they will increase your productivity, and in the long run, give you a better return on the time you spent:

* Good content for your blogs, articles and websites is key to your success and, unfortunately, also takes the most time to generate. Paying for articles to be written might be a worthwhile investment.

* Services that automate the submission of your articles to article directories, blogs and websites.

* Exchanging links with other webmasters can become a breeze if you subscribe to services that brings together webmasters interested in link exchange. Some of the paid services comes with scripts that you install on your website so that the whole link exchange process is quite automated.

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You don't have to be TS Eliot, but you must have good grammar and be able to present your ideas in a clear and concise fashion. In addition, good spelling is also a prerequisite. Even if you are intending to outsource the writing, there will be times when you would want to do a simple rewrite to avoid being flagged for duplicate content.

When you are starting out, you will be doing a lot of the computer and web related work yourself. You will find yourself installing software, updating your name servers, configuring your web hosting package, and other related stuff. You don't have to be a computer whiz as instructions will be provided, but you do have to be computer literate enough to understand those instructions.

Niche marketing is not a job but a business. And in any business, a spirit of entrepreneurship would be needed. While I have broken down the marketing process into a few simple steps, the details of how to implement each step varies for different people, different websites, different keywords, etc. Each niche also presents unique challenges that you, as the entrepreneur, must meet.

While ideas are a dime a dozen, those that are easy and really work are not. David Lim has a site about (http://easymoneymakingideas4u.com) easy money making ideas that are practical, relatively easy to try and works well given some time and effort.

Seek and Learn

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